Top 5 ways to boost your search engine rankings.
Everyone wants to be at the top of the search engines for their industry, but what can you do to help get you there. Our top 10 guide to boosting your search engine ranking will help you on your way
1) Get some quality inbound links.
Quality inbound links are the most important element to high search engines rankings. All of the major search engines use the number and quality of sites that link to yours as a benchmark to its importance. Try and trade links with other relevant sites in your industry, directories such as dmoz.org, and use online tools such as linkmarket.net to help find people to trade links with.
2) Provide great content.
If you provide great, original content on your web site, people will want to link to it. Try creating something that benefits your end user directly such are online calculators, surveys, competitions etc.
3) Keyword research.
Make sure the pages on your site are targeting the best keywords/phrases possible and are reaching your target audience. Use research tools such as
http://www.webmaster-toolkit.com/keyword-research-tool.shtml
and
https://adwords.google.com/select/KeywordToolExternal
4) Anchor Text
Rather than using "Click Here" links, use keywords embedded in the links instead, so for example if you had a mortgage calculator on your site you could use something like "go to our Mortgage Calculator "
Use this approach on your inbound links where possible also. So rather than say for web site design click here, we use Web Site Design
5) Header Tags
Make sure you are using header tags and that you are using them correctly, use relevant keywords / phrases such as Web Site Design in your headings.
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